Milk Capital Invests $2.3 Million in mPortico
Sunday, 22 June 2008 14:00
MPORTICO, an Israeli start-up developing next generation mobile content distribution solutions has raised $2.3M B round from MILK CAPITAL, a new Venture Capital & Private Equity firm based in Paris.
 

mPortico has developed the EZ-XS distribution platform, which improves the delivery of rich mobile content, such as videos, games, ringtones, news, and advertising via memory cards and embedded on mobile phones.

The technology developed by mPortico enables simple retail distribution and sale of rich mobile content via memory cards and embedded on mobile phones. In conjunction with this technological advancement, mPortico has established partnerships with world class memory manufacturers, premium content providers, and the largest mobile retailers, creating a comprehensive, Mobile Media Network for the delivery of entertainment and information.

mPortico’s EZ-XS distribution platform saves consumers time and money when accessing mobile content, which typically requires numerous clicks to find and download. The availability of memory cards pre-loaded with EZ-XS in retail stores will change this reality, enabling users to load their mobile phones with their content of choice and then simply purchase or access the game, video or other content through SMS.

According to Nathanael Eisenberg, Managing Director at MILK CAPITAL, “We are excited about our future with mPortico. They are a pioneering company, revolutionizing the way mobile content will be delivered and obtained. Their innovative solutions offer what the mobile world has been waiting for, a quick and simple way to access mobile content.”


Shimon Constante mPortico’s CEO said, “With Milk Capital on board we have the ability to utilize enhanced capital resources and we look forward to pushing the limits of accessing rich content from mobile phones through mPortico’s new Mobile Media Network.”

For more information: www.milkcapital.com - www.mportico.com

Press Contact
Noah Karesh , mPortico
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Tel : (972) 9 9541924

 

 
 
 
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