mPortico enhances memory card capabilities, transforming a regular mobile memory card from a storage device into an content card pre-loaded with premium mobile entertainment. mPortico's technology creates a one card for any handset solution. Manufacturers limit inventory risks, by reducing the number of memory cards needed to house each content item, as numerous content variations are all pre-loaded onto a singe memory card. Through this approach every memory card in the value chain is compatible with all handsets on the market.
mPortico's technology creates the first real retail strategy for mobile content, enabling both memory card manufacturers and retailers to maximize the attraction of mobile content and strengthen their revenue streams, while reducing wasted overhead.
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