mPortico’s uses a dual delivery approach combining both traditional and new techniques to maximize distribution, exposure, and profit revenues. mPortico does this by utilizing the established memory card market to pre-load content onto mobile memory cards for consumers to purchase directly from major retail outlets. Through patent pending pre-loading and auto-launching technology, mPortico has opened a new distribution channel for mobile content. This technology enables a catalog of content (literally hundreds of versions of each application or file) to be stored a single memory card, delivered directly to the retailer and accessed quickly and easily by the consumer with any mobile memory card enabled handset.
mPortico’s dual delivery method ensures on-going revenues, as consumers can purchase and update content over-the-air simply and easily via mPortico’s server. Additionally, mPortico’s server enables content providers and advertisers to constantly refresh content and receive consumer data.
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